7 Words that Change Minds

10X Business Letter

San Diego, Ca

Dear 10X Business Builder,

Change Minds

Dr. Kevin Hogan does an excellent job explaining 7 words that can actually change minds.

Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill. – Buddha

Both Martin Luther King and Adolf Hitler proved this point, both used their words, one for good and one for evil.

The right word, at the right time, spoken at the right way can cause your listeners to take action, to make decisions, to change their destiny.

In today’s video, our friend Dr. Kevin Hogan, creator of the premier persuasion seminar Influence Bootcamp, author of more than 20 books on human behavior, including the best selling books The Psychology Of Influence and The Science Of Influence, reveals the “Magical Words” that you can use to increase compliance.

Watch this video, learn these “influential words” and implement them to hear “yes” more often.


P.S. If you want to learn even more successful ways to present and increase conversion, check out our online module, Presentations that Sell Vol. 1 HERE!


  1. janice m on February 6, 2013 at 11:00 am

    Jeff, the video is excellent but Dr Hogan was cut off and I didn’t get the 7th word. Please email it to me now because I really need it and I couldn’t imagine this message complete without it. Thank you in advance, Influenceology has a definite command of communication skills.

    Janice Mizuhara
    PS: Did I get them all in OK?

    • Jeff Paro on February 6, 2013 at 11:21 am

      Janice: I believe you are missing Control. Control: example, “you are in control, you are in charge.”

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