What a Pick Up Artist Can Teach You about Business

“It is not enough to conquer; one must also know how to seduce” ~Voltaire


I’m planning a trip to Brazil in a few weeks so I called one of my buddies down there to see if I could influence him into picking me up from the airport, make some plans with him and to catch up.

I asked what he had been up to and he shared with me this project he is working on that teaches men how to attract women. I should preface that my friend is the real deal.  It’s not one of those cheesy ebooks filled with nonsense.

He is a licensed medical doctor that specializes in sexual behaviors.

He went on to share with me the numbers behind this business (5-6 figures a Month) and what they are planning to do in 2012. He explained that people actually pay them large sums of money to go to the clubs and ‘coach’ them on how to score woman.

I quickly realized, I might have made a mistake in career path. (wink)

I recalled the last time I was down there he had mentioned that he was teaming up with some guy from England that had published a book on the art of seduction and that he had given me a copy of the book to read.

After speaking with him for about an hour… he had peaked my curiosity, so last night I pulled the book out and began to read it…

After perusing it and creating an outline (always a good idea so you can keep your notes with your books) I began to see many similarities to what we teach at InfluenceOlogy.

Our standard persuasive presentation structure goes like this:


Pre-frames (in those is rapport)




Here is his seduction system in a nutshell:




Comfort building



Can you see they have a lot of similarities…why?

Because if you think about it what is a guy or girl trying to do when courting the other?


Each step’s sole purpose is to advance to the next step.

What they have done is taken a systematic process of influence and applied it to dating…

I always say, “If you want a predictable result, you need to a create process. Because if you can’t measure it, you can’t improve it.”.

So it is no surprise to me that their system has been so successful, because “having a process” vs. “winging it” is going to outperform the latter every time.

So what is the take away from this?

That I should be super depressed because I could be traveling the world getting paid huge amounts of money to party, lead seminars and teach men and women how to use influence to attract the opposite sex…?

No, but you have a GREAT point!

The point I’m attempting to convey is, in your business, you need to design and integrate a process of influence into both, your marketing and your sales process.

Most entrepreneurs that I work with don’t have a predictable system to generate and close business. And if they do, they haven’t optimized it for maximum influence.

It doesn’t matter if you are trying to get a date, get a job or get more discipline, it’s all Influence (Inner-fluence, Intra-fluence, Enterprise Influence).

Influence and mastering the APPLICATION of it to any and all areas of your life and business is, in my opinion, the single greatest skill you can master.

So today, take a moment and if you don’t have a sales process, create one.

And if you do have one, ask yourself where can you improve it and make if more influential?

Loving, Living, Giving Large


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