Why only chumps speak

10X Business Letter Hot 82 Degrees ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10X Business Builder, While it’s an undeniable fact that any kind of speaking will to be a positive thing… (branding, awareness, possible product sales) not all speaking is equal. Some people take the speaking opportunity and put little thought or effort into it and then hope for…

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Which category are you?

10X Business Letter San Diego, Ca Cloudy 50 Degrees ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10X Business Builder, Categories are everywhere. As I write this email from the airport, I see: Male and Female bathrooms Departure and arrival signs Baggage claim and group transportation Pre-checked and regular security Different airlines And the list goes on and on Categories helps us…

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Stop Complaining

10X Business Letter  Camano Island Washington Clear and 32 Degrees  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~   Dear 10X Business Builder,   You ever have those days when you feel like giving up…   … just saying ‘screw it!… I quit’!?    If you’re breathing air, I know you have.  We all have.    But, if there is one thing that…

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Talk about it and be about it

10X Business Letter  Camano Island, Wa  Partly Cloudy 31 Degrees  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10X Business Builder, I’m visiting mamma bear for the holidays. Her den is on an island in Washington State.  There is usually only one of most things… 1 grocery store, 1 hardware store, 1 movie theatre, etc… While here, I wanted to get…

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Don’t be a Parrot or a Clown

10X Business Letter Camano Island, Wa About to Snow 36 Degrees ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10X Business Builder, The mimic method.  Have you ever heard of it?  It’s a method for learning a new language — fast . It’s the brainchild of Idahosa Ness. The premise is this: the fastest, most natural way to learn a foreign language…

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Marketing lessons from my 72 year old mother

10X Business Letter Camano Island, Wa Cold 29 Degrees ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10X Business Builder, Old people are hilarious. My mom, bless her heart, is no exception. The things they say and the way they think is different than our generation. It’s always been like that and I imagine, it will always be this way.  Technically,…

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