He’s forever grateful

10X Business Letter Camano Island, Wa Partly Cloudy 47 Degrees ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10X Business Builder, “Influenceologist” (AKA, Influencing from the Front graduate) Joe Merlo says on the book of faces: “Thank you Roberto Monaco and the IFF family!!!  I just did a talk to 600 people and rocked the house and lit the stage on…

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Conversations with myself.

10X Business Letter San Diego, Ca Mostly Sunny 69 Degrees ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10X Business Builder, What do you tell yourself right before you present? Is the conversation that you have with yourself empowering or disempowering you? Do you feel that the story you tell yourself before your sales presentations impact your performance? One factor that…

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Why should you tell your personal story during your sales presentation?

why-tell-personal-story

10X Business Letter San Diego, Ca Sunny and 63 Degrees ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10X Business Builder, Why should you tell your personal story during your sales presentation? During our Influencing From The Front For Business Speaker seminars one of attendees, a sales professional in the technology field, asked me the following question: Roberto, currently I do…

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[Video] How to stay on time during talks

how-to-stay-on-time

10X Business Letter San Diego, Ca Clear and 60 Degrees ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10X Business Builder, I was recently invited to do a 25-minute presentation in front of 700 people. It was a multi-speaker event and the meeting organizer was clear that I only had 25-minutes and I had to stay on time. I have done…

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Lower Resistance to Your Message

lower resistance

10X Business Letter San Diego, Ca Clear and 60 Degrees ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10X Business Builder, There are many reasons why storytelling is so effective in business communication. One of them is because it reduces resistance to your message. What I’ve discovered in my career is that it’s easy for your audience to counter-argue your facts,…

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The Transformational Power of Storytelling

During our last Influencing From The Front event I told a story about my uncle Tito during the “storytelling training” part of our program. In my opinion, it is a very powerful story that has many lessons, including the fact that a person should focus on the things that matter most in life. I shared…

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