The advice "It’s Not How You Start but How You Finish" works in several areas in life, EXCEPT in the public speaking, presentation and influence arena.

If you start a presentation weak, you will have to work 100 times harder to finish up strong (e.g., getting what you want).

One of Roberto’s favorite ways to open a presentation is by telling a story.

In this video you will learn:
   1.    3 Reasons why stories work during the influence process
   2.    A real cool story about change (that you can use in your business)
   3.    A real life example of Roberto opening a presentation with a story

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