Persuasion is art and science.

The art comes from your capacity to bring your own stories, to combine elements, to improvise, to read your audience, to have empathy, to know what tool, and much more.

The science comes from tools that have been proven scientifically to work. It you do X you will get Y (or your likelihood of getting Y is extremely high). Science gives you predictability.

In this video, Roberto you will teach you one scientifically-proven principle that will make your presentations more influential.

This principle will work in your next one on one presentation, webinar, video, live group presentation.

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