According to research done by Rob Walker and Joshua Glenn, storytelling has the power to increase the subjective value of things, including your offers.

In this video, I show you how my mom used storytelling to increase the “subjective value” of a personal belonging AND the 3 (three) stories every entrepreneur, speaker, sales professional and leader must be able to tell in order to increase the value of their offers.

You can learn more about storytelling and how to deliver your stories during a virtual presentation at our upcoming Influencing From The Front For The Virtual Presenter 


Roberto Monaco

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