“We are not thinking machines that feel; rather, we are feeling machines that think.” – Antonio Damasio

One of the major mistakes that sales professionals, executives and entrepreneurs do when presenting their ideas is “dumping way to much facts, statistics and information without creating proper emotional states.”

In this training video, you will learn how to use the SPIF influence strategy to help you “emotionalize” your product or service.

The best communicators in the world use the SPIF strategy to acquire more clients, make more money and experience more influence.


  1. Philip Martin Dallas on January 30, 2012 at 6:10 pm

    Roberto……….The SPIF video and the cat/mouse story was MONEY! Keep killin it.

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