10X Business Letter
San Diego, Ca

Dear 10X Business Builder,

Stories sell and facts tell, and you know that.

If you are in business, ANY type of business, you tell stories.

In previous videos and articles, we discussed the “why” and the “how” of incorporating stories into our sales presentations.

However, many professionals understand the importance of storytelling but do not use them effectively because they don’t have a system to capture, organize and retrieve their stories.

In many cases, these professionals don’t “storysell” because they forget to include stories into their sales presentations, videos, webinars, etc.

The good news is that we’ve got you covered! In this video, you will learn a system to capture, organize and retrieve your stories so you can use them anytime, anywhere.

P.S. Want to learn some of our favorite and most effective stories that sell? Check out our online module, Stories that Sell HERE!


  1. Brian Mayer on January 14, 2013 at 10:58 am

    I created my stories folder on Google Drive and posted my first one. The law of reciprocity story from the pizzeria down the street from the hotel at the seminar in San Diego.

    From the course material there was a study that showed a 20% increase in waitress tips using mints. We told the waitress and she used it on us http://www.youtube.com/watch?v=U4Dd4LuOl9Q

    • Jeff Paro on January 16, 2013 at 5:10 pm

      Hey Brian! Thanks for stopping by! I remember when that happened. It’s amazing that no matter how much you know about influence EVERYONE is still susceptible!!

  2. Presentation Coach on January 17, 2013 at 3:45 pm

    Brian and Jeff…

    You guys brought me some great memories from that event…

    Brian, great idea on using Google Drive for a story database. Right on!!!

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