[Video Series] “The 7 Closing Mistakes Presenters Make” – #6

10X Business Letter
October 31st, 2013
San Diego, Ca
Chilly 68 Degrees
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Dear 10X Business Builder,

Welcome back to our series “The 7 Closing Mistakes Presenters Make”

In today’s video, we will be discussing the Mistake number 6 which is this one:

“Most presenters fail to connect their offer to a higher level of thinking”

If you have any traditional sales training, you have learned that one of the best ways to sell is: 1) identify the problem and 2) give a solution for it.

While this is a great way to think about “selling”, this is also one of the reasons this framework does not work a lot of times.

However, there is one strategy, that when applied effectively, makes this sales principle (problem/solution) even more effective.

When you apply this idea to the traditional “problem/solution” framework, you will convert more, period!

Discover how to avoid mistakes presenters make