The Right Mindset

10X Business Letter
April 8th, 2013
San Diego, Ca
Sunny 70 Degrees

Dear 10X Business Builder,

Lately, I have been spending a lot of time with my SEAL buddies because they are about to deploy to the Middle East for 6-8 months.

As we are sitting around a table, I can't help but notice how they are so very different.  They come in all shapes and sizes.

When you think about our nation's most elite fighting force, you tend to have this image of these huge, broad shouldered, knuckle-dragging types and sure, there are some of those, but what is more surprising is how many of them are not physically imposing.

If you spend much time with a group like this what you will soon discover is that even though they may be physically and intellectually different types, what they do have in common is …

They all share a similar and "right" mindset.

One of my friends was telling me about his experience going through BUDS hell week. (BUDS is the selection program that all navy SEALS must finish in order to become an official SEAL.  And hell week is notoriously known for it's mental torture.)

He said that there was a guy that had finished 4th overall in an Ironman race (consisting of a 2.4-mile swim, a 112-mile bicycle ride and a marathon 26.2-mile run).

That isn't 4th based on age or in his category — that's fourth overall.

Obviously, that guy was a world class athlete.  An endurance athlete at that.  He was used to pushing himself to great physical limits.

Yet, by the third day, he "rang the bell" signifying that he quit.

My friend saw him later and asked him why he rang the bell and the extreme athlete said, "because when I run the Iron man races, I know that at the end of the day… it's done.  But here, it starts over every day! It feels like it's never going to end."

So here is a guy, by most people's reasoning that should breeze through the grueling screening process, that quit.

He had the athleticism…

He had the endurance…

He had a strong mindset… (I mean holy cow, the guy finished 4th overall in an Ironman)

Yet, he quit.

I asked my friend why he think he made it and this guy didn't and he said, "It's because he had the wrong mindset.  You have to go into it only focusing on making it through each day, one day at a time.  My mindset was, just focus on making it through today — don't quit."

Here's where it gets interesting…

Some of these fearless warriors, who have made it into one of the most prestigious groups in the world… struggle when it comes to speaking in front of groups of people!


Because they too have the wrong mindset when it comes to presenting.  And having the right mindset is everything.

It doesn't matter if it is qualifying for BUDS, running a successful business or doing presentations… your mindset will determine your success.

We have helped them overcome that obstacle by merely shifting their mindset.

And we can do the same for you.

If you are struggling with your presentations (video marketing, group presentations, webinars) my guess is it has a lot to do with your mindset.  If you would like to develop, the right mindsetthe psychology of an influencer, we can help…


Loving Living Giving Large,

Jeff Paro
10X Business Letter

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