This morning I had a conversation with an executive and he told me that “his team was pretty good at closing deals, but his company was having a hard time retaining the clients”. After asking him several questions to get more clarity, I mentioned one persuasion theory that explained part of his problem. It is…

Read More

Language has never been easy for me. What most of you may be aware is that I have a thick accent and sometimes I butcher the English language. For example, for many years I said “ice on the cake” instead of “icing on the cake” during my talks. Last year I was doing a talk…

Read More