Business Growth Strategies

Good News! Marketing is simple.

..The bad news is most small business owners think its hard.  Or a more blunt way of saying it is—they have been doing wrong for so long and getting aweful results (or no results) that they begin to believe that marketing is tough.

The reason most marketing attempts fail is because they start with tactics (promotions).  This happens because some smooth talking, fancy advertising salesman walks into their office and sells them on the latest special  ‘vehicle’ to deliver the message, promsing that it will reach thousands—and maybe it will…

That’s not the problem…

Here’s the problem— marketing can be broken down in to three basic elements:

Market: The people that are actively looking for your solution.
Message: How you communicate that you are the best person/company to solve their problem.
Media: How you deliver that Message to your Market.

All three components have a strategic (why) aspect and a tactically(what) aspect.

Most small business owners begin with the media, the latest promotional fad (tactics), and have not given real thought to the message itself—they are practically flushing their money down the toilet.  You can be sending the right message, using the right media, but delivering it to the wrong market—and you will fall flat on your face!

Here’s the facts..

Survival Rate for Business Startups with Employees
4 years ………………………………..49.6%
6 years ………………………………..39.5%

Source: SBA, “Small Business by the Numbers”

Statistics show that 50% of small businesses fail within two years and as high as 80% fail within 6 years. What’s interesting is this is also the one of the fastest growing sectors- small business start ups. According to the U.S. Census Bureau, 2,356 Americans decide to go into business for themselves everyday.

What does that mean to you? It means that not only is the probability of your business failing high, but you are now getting MORE COMPETITION than ever!!

Here’s some more good news..

Once you dial in those three mandates of marketing…you are on your way to having PREDICTABLE sales and wealth beyond your wildest dreams.

Crafting, creating and aligning those three areas from both a strategic view as well as a tactical view is what Enterprise Influence Coaching program is all about.

3 Types of Marketing strategy: CopyCat, Ostrich and InfluenceOlogy

Does this sound familiar?  You see an ad in a local mailer from your competition offering some promotion…so the next week YOU start to offer the same promotion.  This is called CopyCat marketing.  Look and see what your competitors are doing and then copy them—It doesn’t work!!!  That type of strategy translates to the customer as “me too” and adds zero differentiation to your business and you just become part of the noise.  You don’t have a unique position.

The second type of marketing strategy is Osterich Marketing.  That is when you don’t know what works, where start and get so overwhelmed—out of fear of making the wrong decision—that just don’t do anything!! You hope by the grace of god it just works out

Then there is the InfluenceOlogy style strategy.  Where we first begin with strategy.  We take a whole look at the market place and figure out what is the best strategic position for you and your business.  We then craft a compelling message that speaks direct to your market and leaves no doubt in their minds that your are the only person who REALLY understands their problem and can solve it better than any other alternative choices.  And lastly we begin exploring what is the best media (tactics) to promote your product or service.

Stop flushing hard earned marketing dollars down the drain

Become part of a community that you can plug into–a bunch of like minded business owners—just like you!  That want to learn about business growth strategies that will save time, money and GROW THEIR BUSINESS!

Learn from our experience, our successes and from our failures.

When you join Enterprise Influence elite coaching program you will be:

  • Growing a REAL online/offline business… one that grows by leaps and bounds this year, next year and every year…
  • Shattering the negative marketing mindset you’ve been carrying around for years… and start down the road to success…
  • Moving in the right direction… for resistance-free online/offline business success…
  • Experiencing the power of systems…that allows you to Go wherever you want, whenever you choose… and having more time to spend doing the things you love…
  • Getting other people to do the work for you… even if you don’t have a lot of cash…
  • Making your investment of time and money bring you more return than ever before…
  • Building wealth and personal freedom… even if you’ve never succeed at anything in your life…
  • Eliminating the business chaos trap… while blasting profits through the roof…
  • Choosing the right business and market…one that makes sense for who you are…
  • Breaking free from your current “income ceiling”… and making more money than you ever imagined…
  • Finding out EXACTLY what’s holding you back from the success you deserve…
  • Erasing frustration and self-doubt forever… and moving forward without hesitation…
  • Never saying “next year will be better” ever again… because this year will be incredible…
  • Recruiting, attracting and developing an all-star team… that propels you to the top of your market…
  • Getting out of the way of your business… so it can take off like a rocket without you…
  • Enjoying a new improved life… in only 12 months (or less).

Want me to personally help you build your business?

FIND OUT MORE HERE..