About InfluenceOlogy

What is InfluenceOlogy?

Roberto Monaco and Jeff Paro, a best friends team, are foremost teachers and mentors.  They crea­ted InfluenceOlogy™ as a way to teach their clients, and coaching stu­dents all the real-​​world, pro­ven methods of influencing people, companies and communities and gro­wing a suc­cess­ful business.

InfluenceOlogy is a think tank for change.  We study the art and science of influence and how it can help our clients in 3 core areas:

Influencing Yourself :

We help our clients to integrate consistent behaviors and patterns that are congruent with their outcomes. We help our clients to overcome limiting behaviors (fear, procrastination, limiting beliefs, uncertainty, doubt) that may stop them from unleashing themselves into greatness, and we coach them to start living a life of abundance and prosperity.

Enterprise Influence:

We help our clients to communicate powerfully and persuasively in a business context, so they get what they want. We shepard our clients to achieve better results in their business lives.  We consult and coach on Internet Marketing, Business Growth Strategies, Copywriting, Small Business Marketing Systems and much more.

Influencing From the Front:

We teach our clients how to conduct masterful and influential presentations. Leaders are called upon to speak for groups, employees, associations, prospective clients, sales meetings, webinars, video presentations, conference calls, video conferences, etc. However, presenting is not enough; you must influence your audience into action. That is what we teach our clients to do.

Who Are Jeff and Roberto?

Roberto Monaco

Commitment, Drive and Education

Roberto Monaco arrived in America in 1995 with no money, no connections, no friends, and more importantly, with no English. Armed with a relentless desire to achieve his goals and dreams, Roberto started a quest for role models, resources and strategies that could help him become more successful in life. His search and research lead Roberto to read more then 400 books (and keep counting) in the areas of sales, influence, peak performance, psychology, presentation skills and leadership. He has trained with the best success coaches in America, obtained advanced training such as an MBA in Marketing, Master Practitioner of NLP and Hypnosis, and most importantly, during the process he has discovered his life’s purpose: to empower people to become the best version of themselves.

Top Producer

Roberto Monaco has been a full-time speaker, coach and trainer since 2002, and has conducted more than 2,700 presentations for corporate America and over 100 presentations in Brazil. He has worked with the Anthony Robbins Companies for 6 years and in 2004, 2005, 2006 and 2007 he was the top producer and revenue generator in the country. In 2005, 2006, 2007 and 2008  Roberto has also coached and trained all the other Peak Performance Strategists at The Anthony Robbins Companies.

Speaking and Training Experience

Roberto has advised and consulted with Fortune 500 companies, executives, managers and sales professionals in the areas of peak performance, leadership, psychology of achievement, presentation skills and sales. Roberto conducts training sessions for distinguished audiences including Toyota, Ford, Remax, Coldwell Banker, Prudential, Century 21, City Bank, Marriott, American Express Financial, Bank of America, Washington Mutual, Wells Fargo and Chambers of Commerce all over the United States.

Coaching the best

In addition to conducting workshops and presentations, Roberto spend in average 15 hours per week conducting one on one coaching sessions with CEOS, managers, professional sales people and entrepreneurs from a wide range of industries such as mortgage, real estate, financial planning, coaching, retail, training and development, etc.

Multicultural background

Roberto Monaco is originally from Porto Alegre, Brazil, and he conducts workshops and trainings in three languages: English, Portuguese and Spanish. Roberto lives in San Diego CA.

Jeff “Sterling” Paro

Jeff has a very diverse business background, one that encompasses all areas needed for strategic growth: Strategic Planning, Marketing, Sales, Management and Influence. Below is a highlight of that experience and how it can help you experience exponential growth.

A Degree in Entrepreneurship:

Very few people have be taught how to grow a business from an academic view—most schooling in the traditional sense is just theory.  The program that Jeff received his degree from was ranked #3 in the country and was based on growing and launching a real business.  (His business plan actually won.)  This allows him to look at your business strategically. Even though you will be focusing mostly on your marketing, you can’t just focus on that one component. He has a lot of experience in strategic planning (methodology) and looking at a business holistically-this will allow your business to  grow geometrically.

A Degree in Finance:

Marketing is all about the numbers because if you can’t measure it you can’t improve it. It is Jeff’s belief that, every marketing dollar that a small business owners spends needs to earn it keep. He can help you set those metrics in place and in turn teach you how to use them.

Strategic planning and mergers and acquisitions for a Fortune 500:

Big business needs are different than small business needs. Many times small business owners try to use “institutional” marketing strategies that are costing them time and money. Jeff can help you avoid those same mistakes.

Owned and operated small businesses:

Jeff really understands the challenges that you face as a small business owner. As a former SMB owner Jeff is compassionate about your needs when it comes marketing. Small Business owner’s usually only view marketing two ways: as an expense or an investment, typically depending on how successful you have been in the past. Having been on both sides of that coin, that allows Jeff to share with you the strategies that allowed him to shift his views of marketing as an investment. Jeff can help you enjoy the process of growing your marketing dollars and at the same time having fun knowing you are investing in your business’ future.

Worked for Tony Robbins:

The skills acquired while at the Anthony Robbins organization has really prepared him to empower small business owners.

Mind-Set: Self sabotage like ‘self talk’, fear and doubt can be some of the greatest barriers to true success in marketing. Having certainty about your decisions and having courage to step out of your ‘comfort zone’ is a very powerful state. Jeff’s training with Tony Robbins can help you get there sooner and stronger than ever!

Presentations: One of the fastest ways to promote and grow your business is through public speaking. Jeff personally has delivered nearl 1000 presentation for companies like American express, Coldwell banker, Century 21, MGM casino, Hard Rock hotel and casino, to name few. What that means to you is he can help coach you on presentation structures, body language, rapport building and the laws of influence.

The Art of Persuasion: Marketing is not selling. Marketing is getting someone who has a need to know, like and trust you.  Like and trust are more easily accomplished when someone feels as if you really understand them and are like them. The art of persuasion, when used ethically, is one of the greatest tools that you can add to your marketing arsenal and when used properly can achieve this outcome quickly, easily and naturally (these words are 3 of the 18 most powerful words used in copy) . Jeff can help you understand the guiding principles of the fine art when creating ad copy or websites.

Worked for and studied with Chet Holmes:

Chet Holmes has worked with over 60 of the Fortune 500 companies as America’s top marketing executive, trainer, strategic consultant and motivation expert. He has identified and developed the 12 core competencies that are proven to provide the main structure of truly great companies and he has developed more than fifty proprietary methods for implementing to see his and your ideas actually take root and grow.

Chet Holmes doubled the sales volume of each division, most within only 12 to 15 months, continuing strategic growth in several divisions and again doubling sales for several years consecutively. Charlie has called Chet, “America’s greatest sales and marketing executive.”

Jeff can help you personally install the business growth principles that he learned from Chet.

Former Certified Ducttape Marketing Coach

John Jantsch’s  Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site.

Jeff was an inaugural coach for his certified Duct Tape Marketing Coaching program.  This knowledge and experience is just one more arrow in his marketing quiver to make sure you and your business’s marketing stays laser focused.