Issue Archives
3 quick tips to improve your confidence & charisma on camera
Last week I was coaching one of my clients that happened to be the CEO of an organization with over 1000 employees. This gentleman is super smart, very successful, and extremely technical. While he has a lot of experience speaking to people, selling ideas, and doing large presentations, he still feels super uncomfortable speaking in…
Read MorePoor client retention? Buyer’s remorse? Poor engagement?
This morning I had a conversation with an executive and he told me that “his team was pretty good at closing deals, but his company was having a hard time retaining the clients”. After asking him several questions to get more clarity, I mentioned one persuasion theory that explained part of his problem. It is…
Read MoreHow to quickly increase the subjective value of your product, service or idea.
According to research done by Rob Walker and Joshua Glenn, storytelling has the power to increase the subjective value of things, including your offers. In this video, I show you how my mom used storytelling to increase the “subjective value” of a personal belonging AND the 3 (three) stories every entrepreneur, speaker, sales professional and…
Read MorePresentations 4.0
My struggles with language
Language has never been easy for me. What most of you may be aware is that I have a thick accent and sometimes I butcher the English language. For example, for many years I said “ice on the cake” instead of “icing on the cake” during my talks. Last year I was doing a talk…
Read MoreI got Brazillian Bum-Rushed
10X Business Letter Ipanema, Brazil Pleasant 75 Degrees ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear 10X Business Builder, I fly a lot in Brazil. Flights are cheap and plentiful to cities 1-2 from Rio. Recently I took a flight to Belo Horizonte, Minas Gerais. (fun fact: they have 3 soccer teams and 3 stadiums in a city of just 2.5…
Read More