Influence in a Bottle?

10X Business Letter
San Diego, Ca

Dear 10X Business Builder,

Just like gravity, influence principles are impacting us every moment of the day and most of us are not thinking about it (or we are not aware of it).

A couple of days ago I was drinking a Kombucha and I started to pay attention to the label. The more I read the label, the more I was intrigued by the amount and elegance of influence principles written on that piece of paper.

So much so, that I decided to record a video about it commenting on the 11 influence principles contained on this single label and how you can use them specifically in your presentations, marketing, and influence attempts.

Before I share with you the 11 Influence principles that I found on this bottle, I have to tell you that I am not affiliated with this company and I am not endorsing this product (even though I personally love it and I drink it more then I should).

Also, I am not a doctor or health expert and I am not commenting on the benefits of this product, I am just commenting on the brilliant use of influence strategies in the creation of this label.

The 11 influence principles that I will be discussing are:

  • The Power of 3 (aka the rule of 3)
  • Alliteration
  • Storytelling
  • Recency
  • Attribution
  • Symbols
  • Engagement
  • Quotes
  • Novelty
  • Color Psychology
  • Word Repetition

Here is the video:

Roberto Monaco

The 10X Business Letter
Co-Founder, Influenceology

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