5 Mistakes People Make When Adopting Video Marketing – Part 2

Video Marketing Doesn’t Work?

Video marketing is a growing trend. Actually, we would be best served to stop calling it trend, because it is here to stay and you should know by now that you need to add it to your marketing mix.

One of the barriers that you may experience when you first start using video marketing is poor results. This can be caused for many reasons. In today’s video essay, Roberto is going to enlighten you to the most common mistakes people make and give you 10 (ten) content strategies that you can begin using immediately.

Loving, Living, Giving Large,

Jeff Paro

The InfluenceOlogist

“The successful man will profit from his mistakes and try again in a different way.” ~ Dale Carnegie

[Video]: 5 Mistakes People Make When Adopting Video Marketing – Part 2

by Roberto Monaco

In this video I want to show you how to profit from other people’s mistakes.

A year ago I published a video talking about the 5 mistakes people do when adopting Video Marketing (http://youtu.be/uTrbhP_1bP4). At that time, I talked about only the first 3 mistakes because I did not want to make the video too long.

To recap, these mistakes were:

1) Not understanding Video Marketing

2) Getting stuck with technology

3) Making the message about them (instead of the viewers)

Today, I want to introduce you the mistake number 4, lack of consistency.

Because lack of time, ideas and discipline, most professionals do not incorporate video consistently into their overall marketing strategy (which is a big mistake in my opinion).

In this video, I share with you 10 (ten) content strategies for you to start (or re-start) recording videos. I believe that once you see how simple and powerful these ideas are, you will become consistent with video once and for all.

These are 10 proven content strategies and they will help you get more clients, position you as the expert in your field and increase your brand using video.

Speak Soon. (Seriously, you should!)


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  1. David on August 6, 2013 at 2:22 am

    It is really helpful to avoid silly mistake, which we made at the time of video marketing. I know video marketing is the latest trend and fruitful also, do it in the proper manner is also important to get benefit. video marketing will not give any result if you will do it in a wrong way. Right direction, right kind of video and right script all are important.

  2. Rubel on April 2, 2016 at 9:46 pm


    I have been new to Video Marketing, but trying out a lot to succeed. But after reading a lot of article online, I must say, I was creating long video with boring concept, which no body like to watch.

    I guess, this was my mistake and that’s why I was not getting success with Video Marketing, but Now I am working on it, trying to shorten my promotional Videos and also with a concept, which people will love to watch and share.

    Btw, a very well written Post!


  3. Kim on November 5, 2016 at 3:27 pm

    Thank you for sharing this key mistake that many companies make on a regular basis. It is so important to be consistent in your marketing efforts, video included. This way loyal viewers will come back time and again looking for more valuable information. I would love to add that implementing clear CTAs and producing top quality video are also major components of successful video marketing. Thanks again for sharing!

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