Who do you have to be in order to experience your dreams?

10X Business Letter
San Diego, Ca 
Mostly Sunny 69 Degrees 

Dear 10X Business Builder,

“Your Identity is the most important possession. Protect it.” – Elastic girl, The Incredibles

Recently I gave a talk to nearly 2,000 professionals in the Real Estate market in San Diego, CA  and the subject of my presentation was how your Identity impacts your results.

I got curious to study this subject because when I changed careers from being a Banker to becoming a speaker/sales person I struggled big time. For 8 straight months I had the worst sales numbers of the entire organization.

When I look back at that experience, I believe that the major contributing factor for my poor performance was my identity. Even though I had learned the skills to present and to sell, I was still attached to my old identity as a banker. In other words, even though the audience saw me a as speaker who was providing value and promoting an event, in my mind I saw myself as a banker and not as a professional sales person (that is why I could now sell).

During my journey, I noticed that identity impacts everybody in every context of life, and that is why I am so passionate to talk about this subject. I was so fired up after my recent talk that I decided to record these 2 quick videos for you.

Watch these 2 videos and learn some of the ideas I shared during my latest talk:

Identity: You define who you really are

The Oprah Close: 1 thing more important than persuasive language

Roberto Monaco
Contributor,  The 10X Business Letter
Co-Founder, Influenceology

PS: Go deep with your Identity and learn more closes like this at IFF in July.

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