10X Business Letter
San Diego, Ca
Mostly Cloudy 58 Degrees
Dear 10X Business Builder,
Someone invites you to do a presentation and the situation is like this:
- 1,000 people in a room
- Some of these people could become potential clients eventually
- You only get 15 minutes on the stage
- You can NOT sell or promote your services
- You can NOT offer any FREE gifts for the audience to opt-in
- The event is 15-minutes from you house
- You will NOT get paid
- You have no booth
- There would not be after-event promotions to participants
What would you do?
93.45% (it’s sounds more scientific) of you would say no, and move on…
With no tangible and immediate results foreseeable, why would you do it?
I mean, time is money, rightsky?
This situation seems like a lopsided deal — not a win-win.
When I first started speaking, I too passed on opportunities like these (even when I was speaking for Anthony Robbins).
Like the old wise bull, that walks down the hill instead of running (*wink* *wink*), with experience, I think differently.
I was put in this exact situation not too long ago and here was my thought process…
… I love speaking and serving
… I know I can help these people — and at the core — that’s what lights me up.
… It is so close to my house, it will take 90-minutes of my day (plus preparation time)
… I will deliver a 15-minute talk and CRUSH IT
… I will make new friends and connections
… Something ‘good’ always come from speaking
… AND I will find a way to maximize the opportunity.
So here’s what I did:
- I hired a videographer for 1 hour to record my talk so I can use the footage to promote my future speaking services.
- Here is 3-minute highlight of my talk
Was it worth it?
100% YES. I would do again.
Not only did I have an awesome time speaking and connecting with that group, but I also had a chance to strengthen some business relationships with influencers after my talk that has already lead to new and profitable opportunities.
In addition, I got new footage that I can use to my marketing material, to generate more speaking opportunities, leads and business.
Finally, I feel more fulfilled because I am doing what I love to do!
Moral of the story: SAY YES! You can always find a way to maximize it.
The 10X Business Letter
PS: After 4,000 plus talks I gave, I can assure one thing: there is always a way to maximize and profit from a talk, always.
During our Influencing From The Front event , we spend over 30-hours in a weekend helping you maximize and profit from your presentations.